Simon is responsible for our clinical research and leads medical affairs for Cadence Health. He has over 30 years of global experience in new product development across the pharmaceutical industry. His areas of expertise include clinical research, Rx-to-OTC switch, and scientific support for new product development and claims. Prior to joining Cadence Health, Simon was Global R&D Head for allergy and cough/cold at Bayer Consumer Healthcare and was recognized for using insight driven research to drive growth, lifecycle management and new product innovation. Before this, Simon served at GlaxoSmithKline where he held medical affairs leadership positions in the Rx and OTC arenas including pipeline development, Rx-to-OTC switch and maintenance of existing portfolio. Simon holds BS in Psychology and Psychopharmacology as well as a PhD in Psychopharmacology from the University of Leeds.